How to set up your Google Ads tracking

So that we can accurately measure how your campaigns are going, we need to make sure that tracking is accurately set up.

brillea tip - you’ll need someone who can access and edit your website for this, because we’ll need to add a snippet of code to it.

We’ll take you through how to set up the conversion action in your Google Ads account and get a piece of tracking code called a 'tag'. To finish setting up conversion tracking, you'll need to add the conversion tracking tag to your website.

Follow these links to guides for the two steps:

Step 1: [Create a conversion action ](

Step 2: [Set up your conversion tracking tag]( Option 1: Install the conversion tracking tag with Google Tag Manager Option 2: Install the tag yourself