So that we can accurately measure how your campaigns are going, we need to make sure that tracking is accurately set up.
brillea tip - you’ll need someone who can access and edit your website for this, because we’ll need to add a snippet of code to it.
We’ll take you through how to set up the conversion action in your Google Ads account and get a piece of tracking code called a 'tag'. To finish setting up conversion tracking, you'll need to add the conversion tracking tag to your website.
Follow these links to guides for the two steps:
Step 1: [Create a conversion action ](https://brillea.com/help/how-to-get-set-up-on-google-ads/how-to-create-google-ads-conversion-action/)
Step 2: [Set up your conversion tracking tag](https://brillea.com/help/how-to-get-set-up-on-google-ads/set-up-google-ads-conversion-tracking-tag/) Option 1: Install the conversion tracking tag with Google Tag Manager Option 2: Install the tag yourself