Frequently asked questions
Google Ads - Why are we bidding on our brand name?
By running a brand campaign, you’re able to protect your brand name from competitors who are bidding on non-branded keywords that happen to be your brand name. Additionally, you can completely control the message. You can highlight sales that you’re having, popular products, free consultations, and positive reviews. When Google crawls your website to list it organically, you have little control over what information shows. This means your listing can look messy, pull in pages that aren’t relevant, or statements can even be taken out of context.
Is brillea right for me?
Is brillea right for my type of business?
If you're a purpose driven startup or ambitious small businesses looking to grow through digital marketing, brillea can help. However we do work best if:
You want online sales, signups or app downloads
You have at least £2,000 a month to spend on marketing (including brillea)
Your business is B2C
Maybe you're finding agencies too expensive and freelancers a minefield.
It doesn't matter whether you're a tech startup, e-commerce, a predominanrly offline business or anything inbetween. If you want to grow online, brillea can help.
Do I need a marketing background to use brillea?
No marketing experience necessary! Anyone can use brillea.
Your dedicated marketing expert will guide you through the process and see you on the right path.
As long as you know your business, we do all the hardwork in designing, running and optimising your ads.
If you do have a background in marketing - awesome! brillea can take care of your paid ads and free up your time to focus on other marketing stuff.
What countries is brillea available in?
So far, brillea is available just in the UK and USA. However we’re looking to roll out to other countries soon. So if you have interest in another country, get in touch and let us know.
Just B2C businesses or do you help B2B businesses too?
brillea is primarily for B2C businesses due to our expertise of Facebook/Instagram & Google marketing. These allow brillea to easily reach at least 80% of your target audience.
If you’re a B2B business but think your potential customers are easily found on Facebook/Instagram or just want to focus on Google Paid Search, brillea works just as well too. As there’s no fixed term contract and you can cancel at any time, its easy to trial brillea and see whether it works for you.
What business sectors don't you not touch? Can I see the naughty list?
brillea exists to support businesses that are making a net positive impact on society. This means we won’t work with anything related to:
- anything targets children under 16
- anything that’s likely to promote obesity or health issues in general
We recognise there will always be grey areas that can be morally ambiguous, so if you’re in any doubt, please get in touch.
This sounds too good to be true! What are the hidden catches?
There’s no hidden catches but obviously at this super low price point, there are a few concessions you should be aware of. The main ones are:
We stick to the monthly cycles, so all changes have to be agreed upfront at the beginning of the month.
We won't introduce any new changes to the campaigns mid month unless already agreed.
If we're designing your ads, its all based on your existing images and creative assets.
And sadly, you'll never get to meet us face to face
Sounds great, what are the next steps?
You simply click on ‘get started’ on the website and off you go. This will guide you through the next steps that are
You'll receive some specific instructions of what we need from you such as access to your Facebook ad account. Don’t worry, we’ll guide you through this process.
Tell us about all about your business, objectives, target audiences etc.
Sign our T&Cs
Setup payment details
Confirm you're good to go!
Once brillea has everything needed and you give us the green light, we take payment and have your ads live in 5 working days.
When should I start with brillea?
Our customers usually start with brillea about 2 weeks before they want their ads to go live.
However we do need some things from you first such as
access to your Facebook & Google ad accounts
confirmation that your analytics has been set up correctly
an upload of the images, photos, logos that we can use.
For some customers this takes 30 mins to provide, for others quite a bit longer. So two weeks should give you plenty of time, it gives you a week to get everything we need and brillea 5 working days to get your campaigns live once payment is made. Don’t worry, help is at hand to guide you through all of this.
How quickly can you get my ads live? I need new customers ASAP!
Your Facebook, Instagram & Google Search ads will be live within 5 working days once we’ve received everything we need from you and you’ve completed our carefully laid out steps.
So if you can work quickly, so can brillea!
How much should I spend on Facebook, Instagram & Google through brillea?
We get asked this a lot, so we’ve also put together this handy tool to help you find out how much to spend depending on your business goals.
brillea works best for those businesses who are looking to spend between £2,000 to £10,000 a month on their digital marketing. We love helping small businesses where we recognise every single £1 you spend is important. By spending less with brillea compared to an agency, freelancer or permanent hire, you can spend more on your Facebook, Instagram & Google Paid Search campaigns. So you get a much better return on your investment.
If you don't know where to start, we suggest spending just £1,000 on Facebook & Instagram in your first month.
Why just focus Facebook, Instagram and Google Search?
Facebook, Instagram and Google collectively allow brillea to reach and target at least 80% of your customers. They also offer the best creative and testing opportunities and can genuinely provide some awesome results.
We don't waste your money chasing other marketing channels and tacticts that aren't proven and where there's not a high likilihood we can achieve some great results for you.
How brillea works
Does brillea do the ad creative, design and copy?
Yes brillea can do this for you!
We will produce up to 2-3 new banner ads a month for you that work well across both Facebook & Instagram.
In order to provide this at brillea’s super low price point, there do have to be some concessions.
We only create the ads based on the images, logos & graphics you provide
We provide initial copy but if you want to make any changes, you simply edit them yourselves.
If you want to use video, animation or your own ads, thats absoluytely fine and a lot of our customers do just that.
How does it work with the marketing expert?
You will be given a dedicated marketing expert to ensure your ads are managed and optimised to brillea's high standards.
They will be on hand to answer any queries and guide you through our process, share insights from the previous month and make recommendations on what to test and change next month. On average you will get 15 hours a month of the marketing expert, our AI driven platform takes care of the rest.
What are the main KPIs brillea reports on?
With brillea, you have to choose a single objective which will have its own dedicated KPI
These are as follow
For online sales = Cost per sale
For new customer acquisition = Cost per customer acquired
Sign ups = Cost per sign up
App downloads = Cost per app install.
You can't unfortunately mix and match objectives or KPIs.
What attribution methods do you use?
Ahhhhhhh, the dreaded attribution word!
If you’re asking, you probably know that there is no ideal attribution methodology and they all have their pros and cons. So to keep things simple, brillea uses the primary attribution method determined and recommended by each platform:
Facebook & Instagram = 24 hour view though or last click attribution
Google Search = Last click attribution
How soon can I see my results?
As soon as your campaigns go live, you can monitor results in real time through your brillea dashboard.
We will also send you a monthly insights summary, summarising what happened that month along, all the insights on what we’ve learnt and recommendations for next month,
What's my brillea dashboard for?
Your dashboard is your gateway to brillea and provides handy and speedy accesss to everything you need to know about your ads and how they're performing.
- See results at a glance
- Spend summary
- See what campaigns are live or paused
- Chat with our marketing expert and marketing manager
- Timelines for upcoming actions
- Activity log to see what's happened
- Help centre
What happens if I cancel or pause my brillea subscription?
You are free to cancel your subscription at any time with brillea.
If you want to cancel, you simply choose whether to leave your ads running exactly as they are (the default) or to turn them all off.
The ad accounts and campaigns are 100% yours, so you're free access them and do whatever you want with them after we part ways.
You'll also have access to your brillea dashboard for a further 28 days.
If you just want to pause, we can re-start existing campaigns up if its up to 3 months. After that, we would simply start from fresh (but obviously will be easier!)