How to Check your Facebook Pixel is Firing Correctly

Does the tree that falls in the wood make a sound if no one is there to hear it?!

You want to check to make sure your Facebook Pixel is firing correctly before you set up campaigns and think they’re just not working! There are a few ways to test this.

Option 1. Use the Facebook Test Events tool To test your app or web browser events using the test events tool:

  • Go to Events Manager.
  • Select your pixel or app in the Data sources tab.
  • Click Test events. Activity is only recorded while the Test events web page is kept open.
  • If you're testing app events, open your app on your phone. For website events, find the Test browser events section, enter your website URL and click Open website. This opens your website in a separate window or tab.
  • Interact with your app or website to test the events you've already set up. Your interactions will appear in the Test events tab within 30 seconds.

Option 2: Use the Diagnostics tab in Events Manager Check the Diagnostics tab in Events Manager to find and resolve problems related to your event setup. You'll also see recommendations to improve your event setup if Facebook detects a problem.

Option 3: Use the Facebook Pixel Helper Chrome plug-in If you can't access the ad account with the pixel you want to test, download the Facebook Pixel Helper Chrome plug-in. This will then live in your Chrome browser. A pop-up window will then tell you what Facebook pixels and events were found on the page, and if they loaded successfully.