So that we can accurately measure how your campaigns are going, we need to make sure that tracking is accurately set up.
brillea tip - you’ll need someone who can access and edit your website for this, because we’ll need to add a snippet of code to it.
We’ll take you through how to set up the conversion action in your Google Ads account and get a piece of tracking code called a 'tag'. To finish setting up conversion tracking, you'll need to add the conversion tracking tag to your website.
Follow these links to guides for the two steps:
Step 1: Create a conversion action
Step 2: Set up your conversion tracking tag Option 1: Install the conversion tracking tag with Google Tag Manager Option 2: Install the tag yourself
If you are using Shopify here is a specifc guide on how to install the Google Sales Channel plugin, which will automatically set-up your Google Ads tracking.